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In a world where we are constantly bombarded with information, making sure your presentations stand out is more important than ever.
So how can you make your presentations stand out? Here are a few tips:
As Don Draper said, “Success comes from standing out, not fitting in.”
Brainstorming ideas for your presentation
When brainstorming ideas for your presentation, think outside the box. Instead of simply regurgitating information and using cliches, come up with bold and creative ways to engage your audience. Here are a few ideas to get you started:
Developing a theme for your presentation
The first step to making your presentation stand out is to develop a theme. Your theme should tie all of your key messages together and give your audience a compelling reason to act whether that means buying your product, service or shares or getting colleagues and stakeholders onboard with your strategic goals. To create a theme:
Using visuals in your presentation
To make your presentations resonate, you need to understand your audience and what they want to see and hear. Be clear, concise, and direct. Text heavy presentations often fail to impress. A balanced presentation with big headlines, short bullet points and key numbers intermixed with a range of images and easy to understand charts will keep your audience engaged. Visuals are especially useful in establishing emotional connections with your audience.
The importance of being creative with your presentation
When it comes to presentations, being creative can make all the difference. A boring, unimaginative presentation will likely put your audience to sleep, while a creative one will engage them and leave a lasting impression.
So how can you make your presentations more creative?
First, think outside the PowerPoint. Yes, PowerPoint is a staple of most presentations, but that doesn't mean you have to use it like everyone else does. Get creative with your slideshows by using images, infographics, animations and videos to tell your story.
Second, don't be afraid to ditch the formalities. A presentation doesn't have to be a stuffy, formal affair. Be casual and relaxed in your delivery. Use humour and personal stories to connect with your audience on a deeper level.
There is value in taking the time to make your presentation stand out
When it comes to presentations, first impressions matter. You want your audience to be engaged from the start. Here are a few tips on how to make your presentations pop: